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    Russell Viers is a Transition Expert in the publishing world. Since 1997 he has helped newspapers and magazines adapt to changes in the industry. Read more...

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  • Archive for February, 2007

    Watching the Clock

    Saturday, February 24th, 2007

    Have you ever done things the hard way?
    You know, like the project where the customer wanted extra space between paragraphs, so you put in an extra hard return after each? The when the customer wanted a little less space, so you went in and selected the returns and dropped the leading…line… by line… by line… for over an hour. Then when you showed the proof, they asked for a little MORE space.
    Then you discovered the Space Before/Space After feature…ouch!
    Or remember discovering Style Sheets AFTER you completed the 120 page directory with last names and phone number in bold…and the customer changed their minds on fonts 53 times?
    Oh, the pain.
    But what about the people who do these things on purpose?
    I was at a publishing company once and help one of the employees set up a way to automate a lot of the card creation, only to go back a month later and he wasn’t using it. He said “Well, I wasn’t getting in my 40 hours, so I just went back to the old way.”
    Go figure.
    Have are you guilty of using the Delete Anchor Point Tool in Illustrator to get rid of all those extra points on a path instead of Object> Path> Simplify, the whole time watching the clock for five o’clock to roll around?
    So, whether you have a war story of how you USED to do things the slow way or a technique on doing things the slow way just to get in the hours, please let us hear them. Or, you may have a slow technique to share just to be stupid…we welcome that, too.
    If we use your suggestion or story in a podcast or cartoon, we’ll send you a free Deadlines Suck! T-shirt… and who doesn’t want one of these?
    C’mon… I know you all have some great submissions. If you are too shy to post, feel free to email the story to me and I’ll post it for you, under an assumed name. Or you can start your post with “I have a friend who…
    I have to tell you, I can’t wait to hear from you on this one.