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    Russell Viers is a Transition Expert in the publishing world. Since 1997 he has helped newspapers and magazines adapt to changes in the industry. Read more...

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  • Can you spell CS3?

    March 27th, 2007 by Russell Viers

    Today’s the big announcement from Adobe…the largest in history (although Multiple Master fonts was a big one, too). Here in Austria it’s 8 a.m., which means, according to my advanced math skills, we’re about 13.5 hours away from the big event.
    Out of curiosity I headed over to and boom, it’s already updated with Creative Suite 3. They show new packaging, new collections, new software, new pricing, new features, new integration and new icons, by golly. Go spend some time there, checking it out. Feel free to turn on mute after about 38 second, though.
    So what’s the big deal? Adobe has done upgrades before, and some of them pretty major. Well, one big thing is that Creative Suite 3 is really geared for cross-media, making it easier than ever for guys like us to create for print, web and video with integrated software. This is important for the veterans and newbies, alike. Some of the new tools and integration between products is unmatched, which veterans will eat up as solutions to problems they’ve faced for years. But if you are new to the web or video world, now is a great time to get started, due to the ability to easily jump to the other products and use skills and assets you’ve had for years.
    I think it’s time we expanded our skill sets. I think it’s time for all of us print-minded folk to start creating for web…and it’s time for web-minded folk to push into video and multi-media…and vice-versa. We’ve been doing the same ol’ thing for long enough and it’s time for us old dogs to learn a few new tricks.
    I’ve used Flash on a very limited basis and found it to be a hoot. It was made easier because of my ability to use Illustrator for a lot of the creation. I’ve enjoyed the web arena, as well, and a lot of that is now made easier by using Photoshop and Illustrator. The bottom line is that if you know Photoshop and Illustrator, that’s enough to get you started in new areas, because they share so much. And if you like Bridge, it REALLY is cross application.
    Even though I’m most comfortable building documents for print, I can see how a broader knowledge is makes us better designers…and if you are an agency or a freelancer, the more you know, the more work you can keep to yourself.
    Anyone who currently creates exclusively for print is at risk. The day is here when most clients are doing print and web. If you are doing the print production and a different freelancer is doing the web, it’s just a matter of time before one of you chooses to broaden your business offerings…and the first to do it will get the whole enchilada.
    The new suites even come with software that lets you test files on mobile phones. Yep, the days of using Adobe to just create a flier or catalog are over…Adobe is giving us so much more, now.
    So head over to and take a stroll through the stuff.
    There is even a software selector in case you don’t know which collection is right for you. You click on the things you want to do and it recommends which software you need. I was disappointed they didn’t have an option to choose if you wanted to create garbage and work really slowly, then it would show you Quark XPress.
    Other big Adobe news today, has been updated and is improved. One of the cool new features of Illustrator CS3 is integration with Kuler online. And if you’re already a Kuler fan, and a Mac user, you must get the Kuler Widget for your dashboard from
    That’ll give you something to do today while you wait to watch the announcement. Oh, and make sure you watch the announcement with a bunch of snobby coworkers, and say “I knew about that” after everything Adobe shows.

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