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    Russell Viers is a Transition Expert in the publishing world. Since 1997 he has helped newspapers and magazines adapt to changes in the industry. Read more...

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  • What’s in the Box?

    March 5th, 2007 by Russell Viers

    If you haven’t seen it, yet, there is an Adobe commercial/video on YouTube that is a teaser of something on the horizon. You can also see the corresponding spinning box webpage at http://www.whatisinthebox.co.uk/. Don’t know what I’m talking about? Take a break, check it out, then come back…I’ll wait.
    Humm…Hmmm…dumm…dee…dum…
    Okay, sooooo whadayathink?
    Obviously there is an attempt to create interest in something that may happen with Adobe in the near future, but what, you may ask.
    They’ve been saying for a long time that we’ll see Creative Suite 3 this Spring. However, according to Wikipedia
    Astronomically, some Western countries consider spring to begin with the vernal equinox (around March 20 in the Northern Hemisphere, and September 23 in the Southern Hemisphere), and ends with the summer solstice (around June 21 in the Northern Hemisphere and December 21 in the Southern Hemisphere). Such conventions are by no means universal, however. In Chinese astronomy, for example, the vernal equinox instead marks the middle of spring, which begins around the time of Lichun (around February 4). In the Irish Calendar it is counted as the whole months of February, March and April. In meteorology, it is (also by convention) instead counted as the whole months of March, April, and May in the Northern Hemisphere and September, October, and November in the Southern Hemisphere.
    So this doesn’t really tell us when to expect CS3.
    But if I put the two together, Spring + goofy video of people playing with glowing boxes, we start to put the pieces of the riddle together. And perhaps it’s safe to say we might soon hear and see something exciting from Adobe regarding Creative Suite 3.
    Or maybe they bought Quark.
    So, out of curiosity, what do you think is in the box?

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