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    Russell Viers is a Transition Expert in the publishing world. Since 1997 he has helped newspapers and magazines adapt to changes in the industry. Read more...

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  • Let’s Help Apple Out

    January 11th, 2007 by Russell Viers

    With the recent announcement of iPhone, Apple has added yet another product in its long line of “i” gadgets. There is no question the iMac, iTunes and iPod have revolutionized the world as we knew it and they are hoping to do the same with their version of the cell phone, the iPhone.
    I fear, however, that Apple is running out of ideas for more “i” products, and I think it’s up to us, the clever and consuming public, to create a comprehensive list of new gadget proposals.
    I’ll start.

    iCurl: Picture this…you’re curling your hair while listening to Best of Twisted Sister on the built in MP3 player… the iron is hot… a call comes in. The music fades out… the iron cools… you answer the call. After hanging up… We’re Not Going to Take It fades back in at eardrum blowing volume… the iron heats up… you look marvelous.
    I would assume this product idea wouldn’t be limited to just curling irons, as not everyone uses one. I’m sure it would be easy to deploy an entire line of “i” personal hygiene products like iDry, iBrush (for both teeth and hair) and some sort of entertainment center/toilet paper holder called iWipe. The latter product could even alert you that the toilet roll is almost out via text messaging so you’re not caught in one of those embarrassing “can you bring me some toilet paper” moments while at a friend’s house.

    iDrive: Oh, yes, Apple could easily compete with Detroit in the automotive market. Of course, you’re not going to see Cupertino pumping out Hummers or other 20-cylinder, gas-gulping behemoths. On the contrary. In keeping with the “i” theme, their cars would be personal transportation pods for one person to get around town in. Of course you can expect a place for your iPod to drop right in for your listening pleasure while on the road. But you can also expect other goodies like built-in GPS, WIFI and cup holders.
    Just program in where you want to go and let the car do the rest. Lay your head back and enjoy The Carpenters on your morning drive. One nice touch is the Mood Activated Exterior Paint which will change color depending on how you are feeling. Gives coworkers the heads up if you are in a bad mood that morning. Can also be helpful to those you share the road with, as well as people crossing the street. It’s always good to know when the driver of that car is on the verge of Road Rage.

    These ought to get you started. I’m working on another idea based on a colostomy bag, but it’s not ready to share, yet.
    So now it’s your turn. Submit your “i” ideas and we, as a group, will help Apple stay on it’s road to success. I’m sure Steve Jobs will be giddy with excitement after he sees these.

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