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    Russell Viers is a Transition Expert in the publishing world. Since 1997 he has helped newspapers and magazines adapt to changes in the industry. Read more...

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  • It’s hard to sound tough and say Snippet…

    April 1st, 2006 by Russell Viers

    Widgets was already taken…as were Sniglets and bonbons. So what was left for this wonderful new creation from the Adobe Gods? Snippets.
    Hmmm…I’m sure there were a lot of people sitting around a big table discussing this at length before settling on that name.
    I actually like the name, but it’s hard to sound tough when saying it. There are lots of tough names in the Adobe world. Actions, Clone Stamp, Master Pages to name a few. But snippets isn’t one of them…but then neither is Droplet…or dongle.
    So what names were rejected during these long meetings as people would throw out possibilities?
    InDrops? XMLets? XMLitos (to target the Hispanic market)?
    If you look at how they are created, perhaps Dragums or Drag-ems was suggested and, for good reason, rejected. Maybe even Codebits.
    Well they had to come up with something better than “small pieces of XML code you can drag off your page and reuse with other documents.” Can you image seeing that in a drop-down menu?
    So, we’re open for suggestions. What names can you come up with for Snippets.
    And who knows, Adobe may read this and like a name so well they change it in CS3. It’s happened before. Remember the Rubber Stamp (now the Clone Stamp) and what about Layer Effects (now Layer Styles).
    I wonder how much they would pay in royalties for just the right name?

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